There’s a lot of marketing content on the internet. Most of it is generic, recycled, and written for a faceless audience that could be anywhere.
This blog isn’t that.
Welcome to the official blog of El Paso Advertising Solutions — where everything we publish comes straight from the work we do every day for real businesses in El Paso, Juárez, and beyond. No fluff. No filler. Just honest strategy from a team that’s in the trenches with clients.
Who We Are
We’re a bilingual digital marketing agency headquartered in El Paso, TX — right on the border between two countries, two cultures, and two massive markets.
That position isn’t just geography. It’s our biggest competitive advantage.
We understand the nuances of marketing in English and Spanish, to American consumers and Latin American ones. We know what resonates in the borderplex and what falls flat. We’ve managed campaigns for clients in the USA, Mexico, Canada, Peru, and Bolivia — and we’re just getting started.
Our team includes strategists, designers, content creators, and paid media specialists who’ve collectively worked with 40+ businesses across industries — from restaurants and retailers to healthcare providers and e-commerce brands.
Why We’re Starting This Blog
Our clients ask us great questions every single day:
- “Should I run Google Ads or Facebook Ads?”
- “How do I get more customers from Instagram?”
- “Why is my website getting traffic but no calls?”
- “What should I post this week?”
We realized those answers deserve more than a quick DM. They deserve real, thoughtful breakdowns — the kind we give in strategy calls, now published here for anyone to use.
Our promise: Every post on this blog is written by someone who has actually done the work. Not AI-generated, not copied from a marketing textbook — real experience, real data, real clients.
What You’ll Find Here
Here’s what we’ll be publishing regularly:
Marketing Tips & Strategy Actionable guides on social media, paid ads, SEO, content creation, and more — tailored specifically for businesses in the borderplex and across the Americas.
Case Studies Real results from real clients. We’ll break down what we did, why we did it, and what the numbers looked like — including campaigns for clients like Solafire, El Pollo Rico, and Paws in Heaven.
Industry Updates That Actually Matter Not every algorithm change is worth your attention. We’ll flag what’s genuinely going to impact your business and tell you what to do about it.
Bilingual Content Every major post will be available in both English and Spanish. Because our market is both.
A Note From Our Founder
When I started EP Advertising Solutions, I was frustrated by how hard it was for local businesses — especially those in the borderplex — to get quality marketing help that actually understood their market.
Too many agencies treat El Paso like a footnote. We treat it like home.
This blog is part of that commitment. If even one post helps a small business owner make a smarter decision with their marketing budget, it’s worth every hour we put into it.
Welcome. We’re glad you’re here.
Stay Connected
Have a topic you’d like us to cover? A question you can’t find a straight answer to?
We read every message and we’re always looking for ideas that would genuinely help our community.
Carlos is the Founder & CEO of El Paso Advertising Solutions. He’s spent the last several years helping businesses across the Americas grow through bilingual digital marketing. Reach him at info@elpasoadvertisingsolutions.com.